Tips for Defining Your Sales Funnel This Holiday Season

When it comes to operating your business to provide services and products to customers during the hectic holiday season, you want to obtain the highest number of customers who can be converted into sales. This objective requires all of your employees to be on the same page when it comes to following business objectives. You… Read more »

3 Key Marketing Tips for the Holiday Season

The holidays can be profitable times, but they can also bring along stress for shoppers, business owners, and employees alike. By getting ahead of the game and focusing on clear, consistent communication, you can avoid bumps in the road and allow for smooth, easy interactions and positive experiences. In preparation for the holiday season, read… Read more »

How to Create a Customer Satisfaction Survey

Keeping your customers happy is an essential part of running a successful business. As your business grows, this becomes even more important — and more difficult — to achieve. Running a customer satisfaction survey is sometimes suggested as a method for tracking what is and isn’t working in your business as it relates to customer… Read more »

Creating a Pleasant Work Environment for Employees

Maximizing your company’s productivity doesn’t have to include pushing your employees to the breaking point. Rather, a smart strategy for your company will include careful thought around how to make the work environment as pleasant as possible for your employees in order to boost innovation and loyalty and manage your attrition rate. Read on for… Read more »

How to Use LinkedIn to Grow Your Network

Connecting with peers and colleagues will allow you to gain valuable connections that can help grow your business. While it’s nice to take a business call or lunch to catch up on news, the internet has opened up a whole new world of networking capabilities for busy business owners to connect with other company CEOs,… Read more »

How to Use Facebook to Drive Leads

When it comes to social media marketing, Facebook is the most popular network. In fact, according to Hospitality Net, 93 percent of surveyed marketers use Facebook as a tool to engage consumers. If your company isn’t already investing in Facebook marketing, now is the time to get started. To get the most out of Facebook… Read more »

Top Five Things Customers Care About

Whether you’re a small, startup business in your community or a large corporation with offices in multiple locations, you know how important customer engagement is for the company’s growth and long-term success. This means that you need to pay attention to what your customers want when they are talking with you or otherwise engaging with… Read more »